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Concepting, Branding, Editorial Design, Graphic Design
Growing up passionate about nutrition and wellness, I began a self-initiated brand and design project I’ve called Creating Vanilla. Initially, I created a recipe book to keep track of my favorite recipes while practicing my editorial design skills; however, it quickly turned into a small business. Within a year I sold over 300 copies to friends, family and wellness enthusiasts alike. Creating Vanilla was created to inspire health, sustainability and simplicity. Sustainability is a core value of the brand which was emphasized through plastic-free shipping of all the books.
In addition to the concepting and graphic design, I was also responsible for all of the photography, content creation and recipe testing.
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