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RxBar Rebrand

RxBar energy bites were created as a fictional product extension line to appeal to health-conscious individuals who want a healthy snack made with the freshest ingredients possible.  When creating this product extension, I tried to make it distinguishable as an RxBar product, while adding a fresh new flare.

final applications

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the process

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Brand key that was created to help me better understand RxBar in the competitive field. 

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