RxBar Rebrand

Branding, Graphic Design, Packaging

RxBar energy bites were created as a fictional product extension line to appeal to health-conscious individuals who want a healthy snack made with the freshest ingredients possible. When creating this product extension, I tried to make it distinguishable as an RxBar product, while adding a fresh new flare.

Brand key that was created to help me better understand RxBar in the competitive field.