Oxford Farmer's Market

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The Oxford Farmers’ Market Tour is a great way to introduce new customers to a great source of fresh, local food. Customers will eat their way through a various local food vendors while receiving a behind-the-scenes view of their products. I challenged myself to develop sophisticated wayfinding elements, energetic and fresh brand assets that extended to tote bags, environmental graphics for the market, and an app for the tour.

mobile application

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the process

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pattern design

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final applications

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