Oxford Farmer's Market

Wayfinding, Wireframing, UI/UX Design, Graphic Design

The Oxford Farmers’ Market Tour is a great way to introduce new customers to a great source of fresh, local food. Customers will eat their way through a various local food vendors while receiving a behind-the-scenes view of their products. I challenged myself to develop sophisticated wayfinding elements, energetic and fresh brand assets that extended to tote bags, environmental graphics for the market, and an app for the tour.

The process

Pattern design

Final applications