Oxford Farmer's Market
Wayfinding, Wireframing, UI/UX Design, Graphic Design
The Oxford Farmers’ Market Tour is a great way to introduce new customers to a great source of fresh, local food. Customers will eat their way through a various local food vendors while receiving a behind-the-scenes view of their products. I challenged myself to develop sophisticated wayfinding elements, energetic and fresh brand assets that extended to tote bags, environmental graphics for the market, and an app for the tour.